Arredo 3, venetian company beyond the crisis

The support of European Festival of Taste. In collaboration with www.italiadelgusto.com

It is the mid-80s when a group of friends decide to start in a small veneto shop, production of cookers. It will be only the first step in the great adventure viability that brought the first company to treat the Arredo 3 of Mogliano Veneto, to become an established reality in the domestic and international market leader in the industry. Today, its factory covers a total area of no less than 30 thousand square meters, of which 16 thousand seats and the remainder largely used for green space. The special care given to the choice of materials, the structure of the mobile surface finish, and personal attention given to customers, has placed the company in the initial sections of the highest degree beyond the boundaries of the Triveneto.

From the road that leads Scorze to Mogliano, the impression is of accuracy and reliability. Not just a shed anonymous, but a company that has it and as a soul, an expression of an entire territory that industrialization, 'clean' and concrete, made it a banner. Hence also the support that the furniture will give the 3rd Festival of European villages of Taste. It is what they communicate at first sight its architectural lines as well as its products on display: the affirmation of identity and the search for differentiation.

Big is not born but it becomes over time, through the consent of the public. "A consensus is built and that it must be constantly earned - say leaders - through the quality of the evolving product for research, creativity and constant experimentation."

The proof is that this year, the year of crisis, it is passing on a healthy footing. This, despite the Arredo 3, which already operates in a market rather crowded, the kitchen and living area of mid-range, as well as the furnishing, has also found in the various markets in which it succeeds in establishing itself, especially ' Mediterranean area, a slight decline.

"The year started quietly, there was an improvement, but there is now calm. - Explain internal operators - As we know, who buys, or has just set up house, or renewing the furnishings. The decrease was mainly reported in this second factor: here the decline is not dependent on a price issue, but from increased prudence on the expenditure of households. As products, however, clearly prevails over that line Modern Classics, a sign perhaps that the new generations still provide a good target market. "

The proof is that this year, the year of crisis, it is passing on a healthy footing. This, despite the 3 Furniture, which already operates in a market rather crowded, the kitchen and living area of mid-range, as well as the furnishing, has also found in the various markets in which it succeeds in establishing itself, especially ' Mediterranean area, a slight decline.

"The year started quietly, there was an improvement, but there is now calm. - Explain internal operators - As we know, who buys, or has just set up house, or renewing the furnishings. The decrease was mainly reported in this second factor: here the decline is not dependent on a price issue, but from increased prudence on the expenditure of households. As products, however, clearly prevails over that line Modern Classics, a sign perhaps that the new generations still provide a good target market. "

The remedy, however, there is. And, as suggested by the same company site: the commercial network is composed of agents, divided by areas, maintain a direct contact between the customer and the company, by incorporating tips and tricks that can improve more and more product and pay increasing attention to the requests the market.

"To move forward, it must be this. - conclude - the customer is a person and as such must be estimated, not a number that refers only to dry statistics. "

by adv service